Paul Larrieu, II | Demand Generation and Management Consulting

Management Consulting

Good management starts with listening -- listening to the customers, listening to the market, and -- most importantly -- listening to your employees. I've helped companies of all sizes develop, analyze and execute globally competitive plans that have resulted in structurally and financially sound businesses. My specialty is working with young entrepreneurs to refine their idea and bring their products to market. I help align company objectives and mitigate risk so that these young companies are put in the best position to flourish.

Demand Generation

Effective Demand Generation doesn't just bring in top of funnel leads by creating a buzz, it creates new qualified leads and opportunities to pass on to Sales. Here's some of the tactics I've mastered to help drive traffic back to your website and push sales through the funnel:
  • Content marketing
    • White papers
    • Webinars
    • Thought leadership pieces
  • Website
    • SEO/SEM
    • Retargeting
    • Social media
  • Events
  • Outbound emails

Sales Enablement

Sales Enablement objectively makes your Inside Sales Reps more productive. Creating the right content to speak to the customer at the right stage along the buyer's journey helps to qualify and push leads through the sales funnel. Here's what I can help you create to get the job done:
  • Trainings
  • Materials
    • Sales decks
    • Call scripts
  • Competitor reviews & positioning
  • Demos
  • ROI analysis

Product Marketing

Product Marketing is all about the features, functions, and benefits of your product. These are gathered through working with the customer to champion and create a set of requirements that help bring your product to market. I can help with:
  • Gathering customer requirements
  • Understanding competitor offerings
  • Features to input product and tech

Communications

Communications is perhaps the most traditional and widely used function under the marketing wing ... but that doesn't mean it's easy. Building up media contacts is difficult and can be frustrating. I can help create content for these initiatives:
  • Public Relations
    • Trade press
    • Tech press
    • Business press
  • Analyst Relations
    • ex: Gartner, CB Insights
  • Investor Relations
    • Controlling materials released to existing or potential future investors
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