Paul Larrieu, II | Demand Generation and Management Consulting
Posted on August 9, 2017 by Paul Larrieu II on Demand Generation, Leadership, Strategy, Time Management

4 ways to increase the bottom line for your small business without spending a dime

This article was originally published as part of an Op-Ed on the Louisiana publications Weekly Citizen and Donaldsonville Chief Running a business is tough – make it easier by bringing customers to you instead of the other way around. The old adage is that small businesses are the cornerstone of America. With over 55% of […]

Posted on June 15, 2017 by Paul Larrieu II on Branding, Demand Generation, Strategy

3 ways to improve your content marketing

Most companies now know the value that content marketing can bring to their organization. In addition to the SEO benefits, good content can help establish your brand as a thought leader within your industry, helping to build credibility and engage potential customers throughout the buying journey, ultimately helping to turn sales. But one key piece […]

Posted on May 15, 2017 by Paul Larrieu II on Investing, Leadership, Strategy, Technology

With $SNAP’s latest snafu — is the tech bubble as we know it starting to pop?

Just a few months after its long-awaited IPO, Snapchat’s (SNAP) recent Q1 financial results have markets concerned … and for good reason. While the company has seen tremendous growth in its userbase over the past few years, it has never been able to reach profitability, a troubling metric plaguing the industry. Latest reports show the […]